First Choice Power Rates and Plans

First Choice Power is a retail electricity provider (REP) that has served residents and businesses across Texas for 70 years. This provider offers affordable fixed-rate, variable-rate and green energy plans lasting from 12 to 36 months. In 2011, First Choice Power was acquired by Direct Energy, one of the largest retail providers of electricity and natural gas in North America.

Enter your ZIP code above to view First Choice Power electric rates and plans near you.

Why choose First Choice Power

First Choice Power offers reliable service and a variety of plans to fit the needs of your home or business. The company also has a customer satisfaction guarantee with each plan. 

• Fixed-rate, variable-rate, and prepaid energy plans
• Renewable energy plans
• Refer-a-friend policy

First Choice Power offers a variety of energy plans for residential customers. Below are some of the company’s most popular plans. 

All First Choice Power plans have a $135 early termination fee, which must be paid if a contract is ended early. The fee will not be charged if a contract ends because the customer is moving.

You Got This 12

With this plan, you will pay a fixed rate for 12 months without worrying about seasonal changes or price spikes in the energy market. We recommend this plan for anyone that wants a simple, straightforward electric rate. The pricing is best suited for customers who use at least 1,000 kWh a month.

You Got This 24

This plan is similar to the You Got This 12. However, it comes with a 24-month contract instead of 12 months.

You Got This After Hours 12

This plan provides a fixed rate for 12 months and free electricity usage every night from 9pm – 6:59am for 12 months. Average price calculations are based on a 12 month period assuming 35% of consumption occurs during the designated free period. This percentage varies depending on actual usage, so customers should calculate a few different scenarios. There is also a $9.95 Base Charge and a $0.15 per kWh Energy Charge from 7am to 8:59pm.

We’ve broken down our scoring model into three main categories:

• Customer service
• Online accessibility
• Business history

Using these criteria, Choose Energy assigns impartial reviews to top electricity providers in Texas. To learn more about electric provider reviews, see our full list here.

Customer service: 2.5/5

• P2C complaint score: 0
• Satisfaction guarantee: 5

The P2C complaint score in the customer service category comes from the Public Utility Commission of Texas’ most recent scorecard, which can be found here. Satisfaction guarantee was ranked on a yes or no basis. First Choice Power maintains a 2 on the P2C scorecard but offers a satisfaction guarantee, which improved the overall score for customer service.

Online accessibility: 5/5

• Online bill pay: 5
• Online chat: 5
• Access to usage alerts & trends: 5

For each of these measures, providers were assessed on a yes or no basis. First Choice Power offers customers all of these options, earning the company a perfect score for online accessibility.

Business history: 5/5

• Years in business: 5
• Better Business Bureau accreditation:

First Choice Power has been in business for over 70 years, making it a veteran in the deregulated space and earning it 5 points. However, the company is not BBB-accredited. While companies must pay for a BBB accreditation, we believe it shows a desire for brand awareness and trust that we felt was important to include.

(Ratings updated 09/08/2022)

Here at Choose Energy, we only work with trusted providers, including First Choice Power. We choose our energy providers based on reliability, variety of plans, customer service, and more. First Choice Power offers several types of plans, so that each customer can find the right plan for them.

First Choice Power for residential customers

First Choice Power offers affordable and reliable energy plans for residents across Texas. This company emphasizes convenience and provides month-to-month, short-term, and long-term contracts. 

First Choice Power for business customers

First Choice Power delivers electricity and natural gas plans for businesses under its parent company, Direct Energy. These plans are customized to fit each individual business’s needs.

Green energy options with First Choice Power

First Choice Power offers customers the option of choosing a green energy plan, which draws power from renewable energy sources. Enter your ZIP code above to see available green energy plans in your area.

No deposit options from First Choice Power

When you sign up for service with First Choice Power, you’ll need to pass a credit check if you want to avoid paying a deposit. Depending on your credit score,  you may be required to make a deposit before beginning service. Alternatively, you can explore  no-deposit electricity plans in your area.

First Choice Power’s Care to Share Fund is a customer-funded bill assistance program providing aid to households struggling to pay their electric bill. It is tax-deductible and customers can donate to this fund monthly by opting in on their payment form.

First Choice Power gives back to its communities in several ways. It provides grants to teachers in local schools, connects employees with volunteering opportunities, and partners with nonprofit organizations.

It’s easy to get started with First Choice Power – even if you’re moving or switching from another provider. As an existing customer, you’ll need to notify the company if you’re moving into a new place. Or if you’re transferring service from another provider, you can use Choose Energy to compare plans and sign up for a First Choice Power plan near you.

First Choice Power offers multiple rate types, including both fixed-rate and variable-rate plans.

• Fixed-rate plans: First Choice Power has a focus on fixed-rate plans, which ensure that your energy rate won’t go up or down during your contract. However, you’ll need to enter into a contract agreement with your power company (typically 12 months or more). These types of rates are best suited for people who want stability with their monthly electric bills. 
• Variable-rate plans: Unlike fixed-rate plans, variable-rate plans don’t require a contract, and they don’t allow you to lock in your energy rate. Instead, your rate fluctuates throughout your plan with the energy market. This type of plan is best for people who don’t mind the instability in their bill and want the opportunity to save money during certain months and leave their contract at any time.

Enter your ZIP code above to find the best rates from First Choice Power in your area.

First Choice Power services residential and business customers across much of Texas.

• AEP Texas Central: This service area includes Corpus Christi, Laredo, and McAllen.
• AEP Texas North: This service area covers northern Texas, including cities such as Abilene and San Angelo.
• CenterPoint Energy: This service area covers the Houston metropolitan area.
• Oncor Electric Delivery: Oncor covers one of the largest service areas in Texas, including Killeen, Waco, and Dallas.
• Texas-New Mexico Power: This service area includes cities such as Houston, Dallas–Fort Worth, and Midland.

To find out if First Choice Power serves your area, visit the ChooseEnergy marketplace and enter your ZIP code. It’s essential to view the First Choice Power rates in your area because utility charges like transmission fees vary, which can cause electric prices to change based on region.

Ready to see First Choice Power electric rates near you? Enter your ZIP above to explore available plans in your area.

Before signing up with First Choice Power (or any other provider), be sure to read the plan’s Electricity Facts Label (EFL). There, you’ll find details such as: 

• The price you’ll pay per kilowatt-hour used
• How much renewable energy is included in your plan
• The amount you’ll pay for canceling your contract early

Your First Choice Power plan offers a simple setup process. Once you’ve signed up, First Choice Power will coordinate with your utility company to start your service. You won’t experience any interruptions to your service. 

Your new electricity bill will include charges from First Choice Power, as well as your local utility company, whose rates are determined by location and who is responsible for restoring power when there’s an outage.

• Headquarters: Houston, TX
• Bill pay: Log in to pay your First Choice Power bill here
• Customer service: Call 1-866-469-2464 toll-free or email FirstChoicePower@directenergy.com
• Outages: Contact your utility company

What services does First Choice Power offer?

First Choice Power offers fixed-rate, variable-rate, and green energy plans for both residential and business customers.

How can I compare plans and rates from First Choice Power?

The Choose Energy marketplace is the easiest way to compare plans and rates from First Choice Power and other providers. Enter your ZIP code above to see a list of plans available near you.

Will First Choice Power require a deposit?

You may be required to pay a deposit for your First Choice Power depending on your credit score. The amount you must pay is based on the results of your credit check.

Will First Choice Power charge me a cancellation fee?

Yes, First Choice Power is likely to charge a cancellation or early termination fee (ETF) if you end your contract early. Your cancellation fee is based on the length of your contract and your local utility company.