Energy deregulation gives you the power to choose energy in Texas
If you’re a Texas resident living in an area with a deregulated energy market, you have the power to choose your electricity provider from multiple available options. Roughly 85% of the state is deregulated, meaning Texans can shop around for an affordable energy provider. Switching electricity companies can help residents lower their monthly energy bills.
The Choose Energy independent marketplace helps you find the best Texas electricity provider for your needs, and it is completely free to use. You can sift through all-inclusive, affordable electric rates in your area and filter by price, contract length, rate type, and more.
You can find plans with green energy, like wind and solar energy, as well as options for prepaid and no–deposit electricity plans.
Enter your ZIP code on this page to begin your search for cheap electricity rates in Texas. The Choose Energy marketplace will display the available electricity plans from trusted providers in your deregulated area.
Choose Texas Power
Texas residents have the power to choose their electricity provider in Houston, Dallas, and other cities. Lawmakers decided to deregulate the energy market in 2002, leading to greater competition among Texas electricity providers. Deregulation means that instead of having only one automatic choice for an electricity provider, Texans have the freedom to compare rates and plans offered by multiple providers and pick the most suitable option for their needs.
Texas electricity providers on the Choose Energy marketplace include TXU Energy, Gexa Energy, Frontier Utilities, Reliant Energy, and many more.
Energy deregulation isn’t just for large cities. It extends to cities of all sizes, including:
For a larger list of deregulated areas, visit our service areas page. Although you can choose your energy provider, your utility company depends on your location. It delivers electricity to your home or business and maintains the electrical infrastructure. Your utility restores power when there is an outage. If the power goes out in your area, contact your utility company — not your energy provider.
Why shop with ChooseEnergy.com?
Researching and selecting a Texas electricity provider is a smart way to save on energy costs by picking the right plan for your needs. At Choose Energy, we make the process less stressful by compiling electric rates and plans in your area. We also provide various tools to help you understand the industry and make an informed choice, including:
You can sort by price, term, rate type, and more. You can also customize your usage to see estimates for your monthly bills. Learn more about the trusted providers on our site.
How to shop with ChooseEnergy.com
Finding the right electricity provider and plan with Choose Energy is quick, effective, and easy. We’ve broken down the process into three simple steps:
- Enter your ZIP code. We’ll show you plans from top energy providers operating in your area.
- Find the right plan. Filter for what is most important to you and compare your options. Read each plan’s Electricity Facts Label (EFL) to understand the plan details.
- Exercise the power to choose. Once you’ve decided on a plan, you can sign up online in just a few minutes. After that, your new provider will handle the switch. You shouldn’t experience any interruptions in your service.
Get started by entering your ZIP code on this page. We’ll show you the electricity options in your area.
Texas electricity rates
Please note: All rates above are accurate as of 4/23/2025, 6:40:50 PM CDT for ZIP Code 75001. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.
*All pricing shown in cents per kWh
The Public Utilities Commission of Texas (PUCT) authorizes electricity providers’ licenses to ensure they meet strict requirements to operate in Texas.
Do you need to contact the PUCT to report an issue? Here are three contact options:
Mail: PO Box 13326, Austin, TX 78711-3326
Phone: 512-936-7000
Email: customer@puc.texas.gov
Regardless of which electricity company supplies power to your home, your local utility will deliver the electricity. The PUCT also regulates the utility companies. If you experience a power outage, contact your utility.
Disclaimer: ChooseEnergy.com is operated by Choose Energy Inc. and is not affiliated with Power To Choose, powertochoose.org or the Public Utility Commission of Texas (PUCT).
Energy deregulation gives you the power to choose
About 85 percent of Texans enjoy energy deregulation. This means they live an area where they have the power to choose their electricity provider. Texans should take advantage of energy choice by shopping around for an electricity provider. Switching suppliers can help residents save money on their monthly energy bills.
Choose Energy® helps Texans choose an electricity provider through its marketplace, which shows rates from trusted providers. Users can check rates in their area and sort by price, term, rate type, and more to narrow their search.
To start a search for cheap electricity rates in Texas, shoppers should enter their ZIP code to see whether their home or business is in a deregulated energy zone.
What is PowertoChoose.org, and how is Choose Energy different?
The Public Utilities Commission of Texas runs a website called Power to Choose. It shows electricity plans and rates across the state. Choose Energy also allows residents to compare electricity rates to exercise their Texas power to choose. But the easy-to use online marketplace offers additional benefits. Enter a ZIP code above to get rates in a particular location.
Many Texans find the official Power to Choose site confusing. Our marketplace allows shoppers to compare plans, see real-time rates, and make a switch all in one place! With PowertoChoose.org, consumers can compare plans, but that’s about it.
Power to choose in Texas
State residents have the power to choose Texas electricity plans because lawmakers authorized energy deregulation beginning in 2002. Energy deregulation is just a fancy term for energy choice – meaning consumers can compare rates and plans and select a provider most suited to their needs.
About 85 percent of residents across the state have the power to choose. TX electricity providers that work with ChooseEnergy.com include TXU Energy, Gexa Energy, Frontier Utilities, and many more.
The power to choose isn’t just for the larger cities such as Dallas, Fort Worth, Arlington, and Houston. It extends to cities of all sizes, including the following:
For a larger list of deregulated cities, click here. One thing to remember: Regardless of which provider customers choose, the utility company for the area is in charge of getting the electricity to their home and maintaining the infrastructure to deliver power.
Power to choose Houston
Houston residents are among those with the power to choose an electricity provider. The city is the largest in Texas and the fourth-largest in the U.S. There are great temperature extremes in Houston, with temperatures occasionally hitting triple figures during the summer and dipping to the low 30s in winter, though they can go lower. That was proven during the February 2021 winter storm.
Those extremes mean it’s a good idea to exercise power choice. Heating and cooling a home account for about 30 percent of a typical home’s electricity use, according to the Energy Information Administration. Houston power to choose means residents can find a plan that suits their usage throughout the year.
Power to choose Dallas
The 1.3 million residents of Dallas experience similar temperature extremes as those in Houston. That means they have familiar reasons to be happy about the power to choose an energy provider.
Some providers are great for plans in which the customer uses less than 1,000 kilowatt hours (kWh) per month. Others are great for consumers who use more than 2,000 kWh each month. Choose Energy can help electricity shoppers figure out the sweet spot between those two levels, which is where typical users fall. That’s why power choice is so important in Dallas and other cities.
Power to choose Fort Worth
Fort Worth and Dallas are only about 33 miles apart, but residents of each city pride themselves on the differences between the two. Dallas says it has more of a big-city feel, and it is the larger of the two. Fort Worth says it has more charm. Both, of course, are great places and both benefit from the power to choose electricity providers.
Power choice allows consumers to sign up with electricity providers that offer plans to meet their specific needs. Among the needs that ChooseEnergy.com help with is the desire to purchase a renewable energy plan in Fort Worth. Power to choose expands options for Texans.
Why shop with ChooseEnergy.com?
The power to choose a Texas electricity provider is a great opportunity, but only if it is exercised properly. At ChooseEnergy.com, we don’t just show what the rates and plans are in a specific area. We provide the tools to make a good choice, including the following:
We allow shoppers to sort plans by rate, term, rate type, and more. They can customize usage, plus we’ll show estimates for monthly bills, and ratings for every provider.
We make the power to choose electricity providers work for consumers.
How to shop with ChooseEnergy.com
Exercising the power to choose with Choose Energy couldn’t be easier. There are just three simple steps:
- Enter a ZIP code. We’ll show plans from top providers serving that area.
- Find the right plan. Sort by rate, rate type, term length, green energy availability, and more. Call one of our power pros to clear up any confusion.
- Exercise the power to choose. Customers may sign up online or over the phone. Either way takes only minutes. The new provider will handle the switch.
Start now by entering a ZIP code. There’s no cost to use our marketplace.
How to contact the Public Utilities Commission of Texas
The Public Utility Commission of Texas authorizes licenses for electricity suppliers to ensure they have met strict requirements for doing business in Texas.
Need to contact Texas’ electricity watchdog? Here are three ways:
Mail: PO Box 13326, Austin, TX 78711-3326
Phone: 512-936-7000
Email: customer@puc.texas.gov
Regardless of which electric company supplies electricity to a home, the power will continue to be delivered by the local utility, which is regulated by the PUCT. When residents experience a power outage, they should call their utility company.
Disclaimer: ChooseEnergy.com® is operated by Choose Energy Inc. and is not affiliated with Power To Choose, powertochoose.org or the Public Utility Commission of Texas (PUCT).
updated 3/25/2021